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Unlike many pre-conceived notions, competitive intelligence has nothing to do with corporate espionage. This is not the practice of ferreting out a company's technology or in-house information.

Competitive Intelligence is simply the monitoring and evaluation of competitor movements within the industry, as well as understanding the perceptions that target markets hold on your organization compared to your chief rivals.

Competitive Intelligence provides companies with a real-world viewpoint and perspective of their company and products in relation to others. This allows them to make the adaptations the target market desires in order to better position themselves in relation to other vendors in their verticle.

The Continuum Group is dedicated to acting legally and ethically in respect to Competitive Intelligence.